Wow, great call with Paul Hartunian! Great to have a chance to drill down into topics he didn’t have time to cover in depth on the marketers cruise presentation.

We covered things like:

• how to tie in national stories to your product or service
• why geo-targeting is opening up huge opportunities
• how press releases can establish you as a celebrity in your niche
• how to protect your privacy by creating personas
• four main ways to get publicity, and which is the best
• why OFF-LINE publicity presents another huge opportunity
• why you need TWO press rooms online
• how to make use of fax broadcast

… and other things I’m not at liberty to divulge!

You can download it here:
http://imoutsourcerer.com/Paul_Hartunian_Publicity.zip

…or listen online here:
http://imoutsourcerer.com/Paul_Hartunian_Publicity.mp3

Enjoy!
Howard

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