Just read a great post by Kirt Christensen on outsourcing PPC management that I thought I would pass on to you.

I’ve bought a couple of courses recently, (PPC Classroom, and PayPerClick Formula-Gauher Chaudry), and came away realizing how labor intensive this stuff can be. Even with the latest software tools, there’s a significant learning curve, and several “tricks to the trade” you should know to craft a winning campaign.

If you’ve got the time and temperament, you could invest in learning it yourself. No matter what your online business model is, it is a very handy skill to acquire!

Here’s a segment of Kirt’s post, followed by a link to the post. Kirt ostensibly does PPC management, and has an excellent reputation amongst top marketers.

If you are going to hire someone to manage your PPC campaign, here are a few things you should take into consideration:

1) Experience & Knowledge:

What type of experience do they have? How long have they been in business? Do their current clients recommend them unconditionally?

2) Price:

Shop around - you can always find a good deal on the internet. Just watch out for the ones that are TOO good. Remember the saying that if it sounds too good to be true, it probably is. Talk to at least three different companies and compare them carefully before making your choice.

3) Bid monitoring:

How many times per day/week/month do they check your keyword bids?

4) Friendliness:

You are going to be communicating (via email or phone) a lot with the person running your PPC ads. You should like talking with them and find them easy to talk to.

5) Response time:

How soon will your calls or emails be returned?

6) Support:

Do they offer phone support or only email support?

7) ROI tracking:

It is not essential to have ROI tracking, but in today’s market, it drastically increases your chances of having a profitable PPC ad.

Check out the rest of Kirt’s post here. “Adwords Management: Should you outsource it, or do it yourself?”

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